Youtube plays and important role in digital marketing in many ways. It is the third largest website in terms of the number of visitors and it is the second largest search engine after Google. Moreover, as per Cisco predictions, almost 80% of the website contents will be video contents by 2019.

In such a scenario, no one can go ahead in digital_marketing without Youtube optimization. This part of the Digital branding and marketing discusses digital marketing using Youtube.

The session starts with creating a #Youtube_Channel, customizing the same, uploading the videos and necessary steps to be taken to attract more visitors and also to increase the Watch Time which is the major criteria in deciding the rank of the video.

The session covers the functioning and application of different tools such as “Keyword Everywhere” Chrome extension, Google Analytics and Keyword Planner, vidiIQ Chrome extension etc which are widely used in Youtube Channel Optimization.